About us
ABOUT US
Shaping the Future of Fashion
With the growing awareness of environmental issues,
communities of conscious consumers are rising
to make a positive change.
Discover New Styles
Explore our range of clothing and shoes designed for the modern individual. Our commitment to quality and sustainability ensures that you not only look good but feel good about your choices.
Start with the customer – find out what they want and provide them with stylish, sustainable options.
Transforming the fashion industry is possible.
We’re leading the way.
Meet our team
Dedicated designers crafting our unique collections
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the design, marketing, and customer experience strategies for our clothing and footwear lines.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Fashion Officer
Aline is a fashion enthusiast who loves curating unique styles. She mentors aspiring designers and connects with a community of fashion lovers.
Iris Joe
Chief Fashion Officer
Iris, with her extensive experience in the fashion industry, helps us understand market trends and enhances our collections. She is dedicated to driving brand success.